Phase 1: The Idea Test

How do you determine if there’s market demand for that exciting idea in your head? How can you tell if there’s merit in pursuing it?

Don’t stumble out of the gate. The principles of this phase will save you a lot of precious time and money.

You’ll learn:

• Our 7 step advanced idea-testing system, revealed for the first time to the general public. This ultra-detailed walkthrough alone will already make back your investment on us many times over.
• Why innovation nearly killed our business. The humbling back-story of our rapid idea generation that led to a shocking 3 years of failure. How to test different ideas and find out which ones are really bringing in sales — and which ones are dogs you need to dump right away!
• How big of a market you should go after before you even create your product? We’ll tell you.
• X-Ray Landing Pages. With a few simple tweaks, transform this underutilized resource to instantly discover what they’re thinking, how many people are in the market, and most importantly… what they’re buying. The insights you gain will amaze you.
• PLUS: The right way for creating pin-point accurate ‘mind-reading’ surveys.
• And much more.

Phase 2: The Product Creation Process

If your product idea passes the first stage, then comes the issue of bringing it to market.

We’ll teach you the easiest, quickest, simplest way to bring your products to market, and to ensure that they will become ongoing streams of income in the years to come.

• Forget eBooks. Here is an even more effective way to get content. Less labour, less stress, best of all, less expense. All you need is a microphone and an email address.
• Real-world examples of getting experts to EAGERLY give you content… for FREE! (In fact, you get see the exact word-for-word conversation between us, and the entire process is caught in a foolproof template.)
• Mavenship Positioning. We’ll cut through the mystery surrounding this buzzword and give you practical steps to establish yourself as the undeniable market leader and authority in your niche.
• The single most powerful secret that PERMANENTLY boosted revenues for us by 45% – and it only took 2 hours to implement. Now, its yours to take.
• Our insanely powerful Price Distortion strategy to effortlessly usher in raving fans to the sales funnel, so that you’ll have a continuous stream of ‘cash-on-demand’ income for a long, long time. (You’ll see this technique in practice later in this letter, watch out!)
• PLUS: Style over substance. The right virtual cover can boost sales by 25%, 35% and even 40%. We’ll reveal our tightly-guarded conversion-boosting templates to you.
• PLUS: THE death of the USP, long live the UEP. The secret that the billion dollar advertising agencies don’t want you to know! Discover the power of ‘Unique Emotional Positioning’ and instantly stand out from your competitors — even in a competitive marketplace.

Phase 3: The Site Launch

This is probably the one you struggle with the most.

I know the feeling. In a world of CMS, CSS and technical madness you really want to get this over and done with.

Yet gloss over it and pay the price of broken checkout systems, unhappy customers, crappy conversion rates and other nightmares.

That is why we have reduced website design from an art to an easy science.

You’ll learn:

• PRODIGY: Our advanced optimized-for-sales plug-and-play E-commerce model. The key is setting up your site to be flexible from the beginning, putting all the elements in place so that you can update your site at lightning speed. Get an ‘over-the-shoulder’ look at the explosive secret weapon that brought our website development time from 8 months to an amazing 1 week!
• The ‘environmentally-friendly’ way to money-making websites. Predictably boring templates bring in predictably explosive profits. Recycle and reuse at will.
• “Pretty graphics, ugly numbers.” How fancy design murdered our sales and shaved off revenues by 40%. Introducing Direct Response Graphic Design, the definitive way to design for maximum sales potential. Force your stubborn designer to follow this super-simple checklist and reap the handsome rewards!
• How to get the ‘Most Wanted Response’ from your customers — every single time. All the different possible combinations explored and revealed.
• The right way to do customer support. Simple tricks to turn first-time buyers into life-long evangelists. Also: What not to do to piss them off… It’s found in the little overlooked things.
• PLUS: Attack of the Killer Bugs. How some really stupid avoidable errors brought our sales down by a horrible 91.8%. OUCH! Now for the first time ever, we pass on our lessons to you.
• And much more.

Phase 4: Traffic and Lead Capture

We polled you. This is your No.1 concern.

We listened.

Now experience our trademark secrets that had caused a whopping 383,598 subscribers added to our mailing lists, and even tons more to our websites.

• The 6 ways to instantly attract traffic like a magnet to steel. No theory here, no one-hit wonders… learn the recipe that has cooked up moneymaker after moneymaker — eliminate Google Slap, constantly changing SEO rules and other uncertain factors.
• Do this one little thing in your blog and we predict you get more traffic than you could possibly handle. (We got a whole slew of keywords on the first page of Google for a competitive niche in 3 short weeks by this simple technique alone.)
• How to set up a killer lead generation ad that pulls in red-hot, highly responsive subscribers like flies to honey, not the freebie-seeking, tire-kicking whiners that most people end up with.
• Use the Paprika Factor and instantly get an unfair advantage over your competitors. These little tricks are like fire ants in the pants of your peers, see them run away as they howl in pain. Spread them liberally and be amazed at how fast you achieve market dominance!
• Video Killed the Radio (and Sales Copy) Star. The quickest, easiest way to harness the power of video and shoot your conversation rate through the roof, even as much as 464%!
• PLUS: An ‘underground technique’ to quickly find affiliates for any of your products.
• PLUS: What’s a MindValley Labs product without some PPC? The latest Adwords tips, tricks, techniques and tools to create and optimize highly profitable ads in a matter of minutes. You see some of our actual campaigns… the exact number of hits received, profits from the ads, real costs and return on investment. (This is the real down-and-dirty nuts and bolts of Internet marketing, and if you don’t master this area, you will lose money).
• And much more.

Phase 5: The Product Launch

We can only say one thing about Jeff Walker’s Product Launch Formula 2.0 and its immense buzz — believe the hype.

The reason why its so frequently cited is because it works. Its has made us millions and now with our spin on it, you can too!

You’ll learn:

• The Magic Position: Our little twist on PLF that exponentially increased the size of our launches. We’ve generate 2 million in 2 weeks with this tiny addition to Product Launch Formula.
• The salt-in-wound secret to magically turn your mildly interested prospect into a begging desperate buyer. This technique is so effective it should be illegal!
• “The more your face is shown, the more their cash is blown”, and 13 other astonishing ways to create a tight unshakable bond with your list.
• HINT: The more free content you give away, the more successful your launch. Our foolproof step-by-step system to rapidly create launch PDF’s, videos and audios that will wow you (and your prospect!)
• The ultimate strategy to write emails that make bucket-loads of money. Two words: Sequential Swiping.
• PLUS: The 5 most lethal mistakes for products in launch mode, and how to avoid them.
• PLUS: How to easily generate all the testimonials you need for your product — and all in video!
• And much more.

Phase 6: The Growth Loop

We don’t rest on our laurels and neither should you.

We’ll teach you how to take your current existing sites and propel them to the next level with a few simple strategies.

You’ll learn:

• Real life current examples from what we’re doing in the field RIGHT NOW. There’s no “5-year old information” from one site we did a few years ago — this stuff is super current. (Here’s one I’ll give you for free right now: Tell-a-Friend scripts DO NOT Work. Avoid them like the plague!)
• Our super sweet Profit Alchemy method for turbo-charging the success of any site. Did you know that by combining two separate internet marketing techniques, you get create marketing gold? For example: Death Grip Method + USA Today Secret = the Biggest Payday in one of our Website’s History! Learn all our possible experiments and unleash them in your own business for equally spectacular effect!
• How to know if a guru is full of bull? Discover our exclusive 6 step process in separating a profitable idea from a terrible one. Master this and you do not have to worry about money-destroying missteps ever again.
• Leverage made easy. The step-by-step techniques to rapidly identify underperforming elements and tweak them into instant cash-making monsters — without spending additional money or resources.
• Consumption, Evaluation, Integration. Our meticulous 3 stage system to ‘grow’ any idea into a harvest of windfall profits.
• And much more.